From Gen Z behavior to marketing transformation and regional AI adoption trends — Asosiasi AI Indonesia's research forms an evidence-based foundation for strategy across industry, government, and academia.
All research and publications from Asosiasi AI Indonesia, grouped by theme. Click "Details" to open the full summary.
Consumer & Gen Z
Featured
The first survey to comprehensively map how Indonesian university students discover, evaluate, and buy through AI — and how ready they are for a changing job market.
This data serves as an important foundation for educational institutions, companies, and policymakers seeking to understand the behavior of the next generation of the workforce.
Business & Marketing
A practical strategy to boost conversions by delegating repetitive tasks to AI.
Optimizing Sales & Marketing team efficiency by eliminating manual administrative work.
A practical strategy to boost conversions by delegating repetitive tasks to artificial intelligence.
Workforce & Policy
A narrative research report — comparing the scale, coverage, and institutional structure of 15 subsidized AI training programs across both countries, compiled from government, ASEAN, Microsoft, and Google data.
AI training penetration across Southeast Asia has reached 2.7% of the total workforce — early momentum being built by every country in the region, including the most advanced ones.
The data shows that the transition to an AI-ready workforce is a long journey that has only just begun. At the same time, demand for AI-trained talent keeps growing exponentially.
Need more data, want to cite our research, or interested in collaborating on future research? Our secretariat team is ready to help.
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